Aaron the Illustrator
Illustrations by Aaron Fernandez
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Lufthansa

Lufthansa Prepares for Low-Cost Competition After a Banner 2017

 
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Travelers flying between Germany’s political and financial capitals this fall have been in for an occasional surprise: boarding a humpbacked 747 jumbo jet for the one-hour hop from Berlin to Frankfurt. While the massive planes are typically reserved for long-haul flights to, say, Tokyo, Denver, or Rio de Janeiro, Deutsche Lufthansa AG trotted out its jumbos as seats on its planes grew scarce after insolvent local rival Air Berlin Plc was grounded in October. Lufthansa added the big jets because it has “a responsibility to stabilize the situation to help keep air traffic in the country running,” Chief Executive Officer Carsten Spohr told journalists in October.

for Bloomberg Buisnessweek

1.3.2018

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